Greystone College 數位行銷文憑

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課程資訊

Diploma in Digital Marketing Professional 數位行銷文憑

校區: 多倫多、溫哥華

課程長度: 72週研習課程+ 58週實習

Attestation of College Studies, Digital Marketing Professional, with Practicum數位行銷學院證明

校區: 蒙特婁

課程長度: 72週研習課程+ 4週實習

課程特色

◎ 培養全面的社交媒體行銷、網站管理和設計技能，為您進入就業市場做好準備。

◎ 了解如何通過各種數位平台接觸客戶，並探索數位行銷領域的所有最新的工具、趨勢和技巧。

◎ 這個課程涵蓋電子商務、數位品牌、網頁設計、社群媒體行銷、分析等。畢業時具有專業的技能，這將幫助您在相關行業中就業。

◎ 在此課程中，您將學習如何發展數位品牌並讓它成為公司資產的一部分。

◎ 選擇實習課程可以獲得超過一年的工作經驗，長期的實習課程幫助您和當地企業實習中實現共同數位行銷目標。

為什麼選擇數位行銷文憑

◎ 培養專業技能，為您進入數位行銷的就業市場做好準備 – 加拿大和全球都需要數位行銷人員！

◎ 了解如何通過網站、部落格、社交媒體、email活動等建立品牌和市場。

◎ 利用電子商務、WordPress、客戶管理系統等數位工具與客戶聯繫和維持業務關係。

◎ 了解如何使用最新工具去分析數據，並規劃您的數位營銷方針。

◎ 實習生將在實習期間獲得加拿大數位營銷領域一年多的工作經驗，以開啟下一個職業生涯。

課程內容

客戶關係管理 Customer Relationship Management

This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers’ experience and perception of an organization can be beneficial or detrimental to its success. In this course of study students will gain objective knowledge about what positively and negatively affects customers’ experience.

基礎數位行銷 – 品牌 Digital Marketing Fundamentals – Branding

Digital Marketing Fundamentals- Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important.

基礎數位行銷 – 網域、線上、電子郵件行銷 Digital Marketing Fundamentals – Domain, Online, Email Marketing

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations.

搜索引擎優化 Search Engine Optimization

Moving beyond basic keywords and PPC marketing, SEO takes a deeper look into what businesses need to do to get their content in front of their target audience. This course takes an international view on the subject and covers much more than Google; learn to incorporate SEO strategies across multiple platforms and geographic regions. It includes keywords, linking, backlinking and strategies to get onsite and offsite SEO working.

社交媒體行銷策略 Social Media Marketing Strategies: Facebook, Twitter, Instagram

Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience.