Greystone College 數位行銷網站管理與設計課程

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Greystone 專屬優惠👆

課程特色

◎ 奠定網站管理基礎，網頁設計的架構和瀏覽方式。
◎ 學習如何跨平台整合以及建立網站。
◎ 在履歷表上添加一項加拿大工作經驗。

課程簡介

數位行銷網站管理與設計文憑 Co-op

Diploma in Digital Marketing: Website Management and Design Co-op

12個月課程+10個月有薪實習 *此為夜間課程

數位行銷網站管理與設計文憑 – 無實習

Diploma in Digital Marketing: Website Management and Design

12個月課程 *此為夜間課程

此課程將學習了解如何跨平台設計合適的網頁內容，並學習市場行銷、目標客群、SEO和分析等技能，有計畫性的網站規劃和開發以實現網站目的。創建功能健全的WordPress網站，以展現在整個課程中學習的技能。實習期間，積累實踐經驗在網站管理和設計有關的職位。

必修課程

客戶關係管理 CUSTOMER RELATIONSHIP MANAGEMENT

This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers’ experience and perception of an organization can be beneficial or detrimental to its success. In this course of study students will gain objective knowledge about what positively and negatively affects customers’ experience.

數位行銷基礎 – 品牌形象 DIGITAL MARKETING FUNDAMENTALS – BRANDING

Digital Marketing Fundamentals- Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important.

數位行銷基礎 – 區域，線上，電子郵件行銷 DIGITAL MARKETING FUNDAMENTALS – DOMAIN, ONLINE, EMAIL MARKETING

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations.

搜尋引擎優化 SEARCH ENGINE OPTIMIZATION

Website design is undergoing a radical change in how sites are built and how they’re viewed. With a need to be viewable on everything from large screens to the smallest phones, newer methods to
deliver and display increasingly complex sites have been created. The increased complexity is being handled with website templates and HTML5 programming. Students will gain an understanding of these changes and how digital marketing professionals are adapting. They also will be able to use templates and WordPress to build a fully functional website that showcases their talent.

策略性的網站設計 – 創意性 STRATEGIC WEB DESIGN — THE CREATIVE EFFORT

Website design is undergoing a radical change in how sites are built and how they’re viewed. With a need to be viewable on everything from large screens to the smallest phones, newer methods to deliver and display increasingly complex sites have been created. The increased complexity is being handled with website templates and HTML5 programming. Students will gain an understanding of these changes and how digital marketing professionals are adapting. They also will be able to use templates and WordPress to build a fully functional website that showcases their talent.

策略性的網站設計 – 分析和超越 STRATEGIC WEB DESIGN – ANALYTICS AND BEYOND

Students will examine aspects of website security, asset security, and cloud and data security. Students will become familiar with various business and geographic listings options available and how they can be utilized as online marketing tools. Students will become familiar with CRM and loyalty cards and apps. Students will become familiar with eCommerce. Students will be able to identify why content marketing is important. Students will be able to transmit content marketing messages through various channels.

工作職場技能 WORK PLACEMENT SKILLS ( 限Co-op課程學生 )

This course is delivered in two parts. It prepares students for the Canadian workplace. This is a requirement for all students registered in a Co-op program. It prepares students for coop work placement as well as the job search and application processes.