International Business Management Diploma
企業道德 Corporate Business Ethics
This course is designed to make students more rigorous, critical, precise, and thorough in their analysis of corporate issues and emerging frameworks for new businesses. Directors, executives, and managers are accountable to stakeholders and need to make ethical decisions. This course examines the background and nature of the new stakeholder-support era of corporate and professional accountability and governance and provides insights into the development of sound patterns of behavior on the part of directors, executives, and managers.
商業策略管理 Strategic Business Management
Strategic Business Management is designed to illustrate Canadian-centered “strategy spotlights” to accommodate the rise of distinct organizational values in business management. This course focuses on economic, political, historical, and social evolution. Key strategic concepts are introduced in a clear and concise manner. These concepts will include SWOT analysis, five-forces analysis, the resource-based view of the firm, value chain analysis, and competitive advantage. From a uniquely Canadian perspective, the material reflects on both the traditional bases and key themes in the importance of technologies, digital business, competitive advantages in the twenty-first century.
線上行銷研究 Online Marketing Research
This course covers methods, processes, key tactics and tools used when conducting accurate and efficient online marketing research. The importance of data gathering, statistical information, survey techniques, sample analysis, predictions and data collection are examined. The course also covers reporting and research design as well as understanding valuable research tools and techniques.
商業網路互動 Business Network Communications
This case-based, interactive course introduces students to contemporary strategies of successful communication in professional contexts. Students learn how to analyze an audience, situation, and medium to create messages that respond to practical challenges and build productive relationships. Students develop sensitivity to language and tone, learn to organize and convey ideas and information, and select the best means to accomplish their intended purposes.
商業應用 Business Applications
The goals of this course are to provide the student with the skills needed to solve and understand problems relating to data analysis that will be encountered in business, accounting, and clerical areas. Considerable emphasis will be placed on the application to the analysis of real-life problems, technical and journal articles, the presentation and analysis of data using calculators, and statistical and spreadsheet software. Class assignments will be given that require critical thinking, communication, and explanation of results through verbal presentation and report writing.
優惠請參考 CICCC 專屬優惠