Greystone College 數位行銷社群媒體課程

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Greystone 專屬優惠👆

課程特色

◎ 奠定社群行銷基礎，學習目標設定。
◎ 學習如何充分運用不同平台及選擇正確平台來發揮影響力。
◎ 強化創意及網路寫作技能。
◎ 在履歷表上添加一項加拿大工作經驗。

課程簡介

數位行銷社群媒體專業文憑 Co-op

Diploma in Digital Marketing: Social Media Professional Co-op

12個月課程+10個月有薪實習 *此為夜間課程

數位行銷社群媒體專業文憑 – 無實習

Diploma in Digital Marketing: Social Media Professional

12個月課程 *此為夜間課程

此課程將學習探索各種社交媒體行銷平台，包括Facebook，Instagram，Twitter，LinkedIn，YouTube，Yelp和Pinterest，並深入研究指標和分析，製定戰略性社交媒體行銷計劃，學習如何利用網路寫作以及如何針對不同平台調整風格和方法將效益最大化，在實踐中強化技能，並在實習工作中獲取加拿大的社交媒體市場營銷經驗。

必修課程

客戶關係管理 CUSTOMER RELATIONSHIP MANAGEMENT

This course deals with the importance of customer expectations and how CRM influences customer experiences. It identifies how customers’ experience and perception of an organization can be beneficial or detrimental to its success. In this course of study students will gain objective knowledge about what positively and negatively affects customers’ experience.

數位行銷基礎 – 品牌形象 DIGITAL MARKETING FUNDAMENTALS – BRANDING

Digital Marketing Fundamentals- Branding lays the groundwork for students to understand the key components of brand identity, how to create Unique Selling Proposition (USP) and why it is important.

數位行銷基礎 – 區域，線上，電子郵件行銷 DIGITAL MARKETING FUNDAMENTALS – DOMAIN, ONLINE, EMAIL MARKETING

Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical situations.

社群媒體行銷策略：Facebook、Twitter、Instagram
SOCIAL MEDIA MARKETING STRATEGIES: FACEBOOK, TWITTER, INSTAGRAM

Social media as a marketing tool can make or break brand image and has rapidly become the channel of choice for companies to reach their target audience.

社群媒體行銷策略：LINKEDIN、YOU TUBE、YELP、PINTEREST
SOCIAL MEDIA MARKETING STRATEGIES: LINKEDIN, YOU TUBE, YELP, PINTEREST

Learning how to choose the right social media platform and how best to utilize the features offered by that platform is the primary focus of this course. We take the most popular social media platforms and examine how business can best use them to reach customers

網路寫作 WRITING FOR THE WEB

Marketing in the digital age is all about content. From your website, YouTube channel, blog, brochure, or tweets, content is what differentiates a mediocre from a viral marketing campaign. However, not all content is created equal, and careful consideration needs to be given to everything published to maximize its effect. Tweets, blog posts and website copy all serve different purposes and carry their own constraints. This course provides the skills to navigate the content creation challenge successfully

工作職場技能 WORK PLACEMENT SKILLS ( 限Co-op課程學生 )

This course is delivered in two parts. It prepares students for the Canadian workplace. This is a requirement for all students registered in a Co-op program. It prepares students for coop work placement as well as the job search and application processes.